Microsoft seeing sales spike with new console.
July 1, 2010
In response to May's U.S. industry sales results revealed earlier today, the company says its new slim Xbox 360, unveiled last month at E3, is experiencing "unprecedented demand" at retail. Microsoft also stated that along with the recent $50 price cut on the older Xbox 360 models, the company is seeing a "significant sales spike" for the console overall.
We won't know what affect the price drop and new model had until NPD releases its U.S. hardware sales for June. The NPD results from May showed Microsoft only moved 194,000 units in the U.S.
Microsoft hopes its redesigned console mirrors the results Sony had when it launched its slim PlayStation 3 late last year. Sony saw a 2 million increase in console sales for its third quarter from the prior year.