Blockbuster today announced that they have signed a deal with Warner Bros. that will give them a 28 day lead on Netflix and Redbox for new releases.
"This new agreement reflects our strategy to be the only multi-channel provider for movies. We are excited to offer our customers the best home entertainment from Warner Bros., such as The Blind Side and Sherlock Holmes, with significantly greater availability in BLOCKBUSTER(R) Stores and through BLOCKBUSTER By Mail, as well as digitally through BLOCKBUSTER On Demand(R)," said James W. Keyes, Chairman and Chief Executive Officer, Blockbuster Inc. "This agreement reinforces Blockbuster's position as the most convenient source for new movies, and we are pleased to offer our customers the opportunity to get hot new movies as soon as they are released. This gives Blockbuster a full four week lead before either kiosk or other subscription services can offer any Warner Bros. titles."Blockbuster posted the following image on my Blockbuster Online queue today (they shipped The Blind Side to me yesterday):