Wal-Mart & Target Limiting New Release DVD Purchases to 5 Copies?

HomeMediaMagazine reports that Wal-Mart and Target are limiting customers to 5 copies of new releases, in an attempt to force Redbox to wait 28 days for new releases.
Wal-Mart Stores and Target Corp. have apparently begun limiting quantity purchases of new-release DVD movies to five copies per title — a move that further underscores an emerging sellthrough window and could pose a serious challenge to rental kiosks.
The world’s largest retailer, and Target, which represent two of the largest retailers of new-release DVD and Blu-ray Disc movies for the studios, instituted the policy Jan. 26 in time for the weekly new releases, according to Ted Engen, president of the Video Buyers Group, which represents more than 1,000 video stores.

via Davis Freeberg.


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