Splinter Cell: Conviction, when PR goes wrong.

Posted on 19 April 2010 by Steve Milward
PSN: Mildrop
Xbox Live Gamer Tag: Mildrop
We all like PR stunts and some are simply genius, after all that’s why the big games companies employ the best PR teams to promote their games. However sometimes the best ideas simply don’t get thought through properly, take the case of the recent Splinter Cell: Conviction launch in New Zealand.
Partygoers and revelers in Auckland were having a drink outside Auckland’s Degree Bar when a man with his hand wrapped in a bandage staggered along the street holding a gun, obviously meant to look like Sam Fisher from the latest Splinter Cell title. The startled drinkers looked at the man before someone shouted “he’s got a gun” and then what was meant to be a harmless PR stunt turned out to be an armed Police response which nearly saw the actor shot for waving a fake gun around.
Degree manager Steph Kurtovich said: “This guy with bandages on his hands pointed a gun at customers sitting outside. They were pretty terrified.”
Senior Sergeant Ben Offner said officers could not tell the gun was made of plastic until they had taken it from the actor. “We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy.”
“We do apologise, we shouldn’t have had guns down there,” said Duane Mutu, Monaco’s marketing manager. “It was just marketing gone wrong.”


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