Inside Redbox reports that Redbox is partnering with libraries to offer movie rentals, and Redbox will share 3% of rental income with the library.
I was at my local library last weekend and the DVD section was as busy as the local Blockbuster used to be (it's closed now), so this seems like a very smart move for the new-release driven kiosk company.
Another library director, Leslie Burger from the Princeton, New Jersey district, says that Redbox can afford to stock many more copies of popular movies than the library can, freeing up funds to obtain TV series and obscure foreign films. Said Burger: “It allows us to spend that money on things that Redbox doesn’t stock. . . It has been a great decision [and it's] really been a win-win for everybody.”
I was at my local library last weekend and the DVD section was as busy as the local Blockbuster used to be (it's closed now), so this seems like a very smart move for the new-release driven kiosk company.
MovieMiguel.com
