Microsoft Sees Xbox 360 Sales Dip in Second Quarter

Company enjoys record revenue due to Windows 7.

by Jim Reilly

January 28, 2010 - Microsoft announced the company saw record revenue of $19.02 billion for the second quarter ended Dec. 31 2009, a 14% increase from the same period of the prior year. Much of this result can be attributed to the launch of Windows 7, released on October 22, which sold 60 million licenses.

However, Microsoft's Entertainment and Devices Division, which houses both Xbox 360 and Zune, saw a decrease in revenue to 2.9 billion, an 11 percent dip from the same period last year. Xbox 360 console units were down 13 percent to 5.2 million units sold for the quarter.

Microsoft continued to tout its high software attach rate, which is now at 8.8 games per console, and noted buyers have shifted away from Arcade units, and moved towards the Elite and Special Edition hardware bundles.

Xbox Live members are also on the rise, and currently sit at 23 million uses, though, the company did not mention how many were gold subscribers. That's a 35% increase year-over-year.

Microsoft announced during its CES conference earlier this month total Xbox 360 worldwide unit sales have reached 39 million consoles sold.

MovieMiguel.com