Whoops. Turns out Netflix isn't actually cool with libraries using the service and doesn't want early adopting librarians to be encouraging others to do so. Netflix doesn't offer institutional subscriptions and expects its services to be limited to personal consumption. "We just don't want to be pursuing libraries," Netflix's vice president of corporate communications Steve Swasey told the Chronicle of Higher Education recently. "We appreciate libraries and we value them, but we expect that they follow the terms of agreement," he said, adding that Netflix "frowns upon" the liberties taken by librarians.