EA's Online Pass Won't Affect Used Sales

GameStop backs publisher initiative to buy new.

May 20, 2010

 GameStop isn't too concerned with the recent swing of publisher initiatives to get consumers to buy games new. The company stated on its financial call this morning it will back these new business models, such as Electronic Arts' "Online Pass."

The pass, which is included with every new copy of EAs upcoming sports games, will unlock multiplayer modes and features. Those who buy the titles used must purchase a code for $10 to play online.

"We support the creation of added downloadable content for popular franchises," said COO Paul Raines when asked about the program.

"We see that as extending the life of titles and broadening the base of game players. We do not anticipate an impact to our used margins due to this program."

GameStop says it will continue to benefit from the sale of downloadable content.

Raines noted the company saw a significant increase in point card sales during the launch of the Stimulus Package, the first map pack for Call of Duty: Modern Warfare 2.

"GameStop consumers are ahead of the mass market in digital adoption, and we see the percent of customers buying both physical games and digital point cards growing rapidly," he added.

MovieMiguel.com